Our Work » Victorian Homes
As a specialist insurance broker, Adrian Flux offers a variety of policies, including household insurance. Through research, we noticed that there were approximately 5 million pre-1900 homes in the UK, with the majority of these built in the Victorian era. This represented a major opportunity for the insurance company to target this niche.
We decided to launch a new content hub, Victorian Homes, to target this niche market and drive business leads to Adrian Flux’s household insurance department. We decided the hub should centre around a gated downloadable e-book.
This would allow us to capture contact information from interested users, which could then be used for remarketing purposes.