Last Tuesday we attended The International Content Marketing Awards at The Roundhouse in Camden and we’re over the moon to announce we’ve won Silver for Best Use of SEO for our work on Adrian Flux’s Driverless Car Insurance Campaign.

The project, delivered for Adrian Flux in collaboration with search specialists Further, delivered fantastic results for the client, pushing it to the forefront of the driverless revolution.

The Driverless car campaign gained more than 200 pieces of branded coverage on sites with combined monthly traffic approaching 12 billion. From an SEO perspective the campaign achieved 47 links on high authority sites within the first four weeks, with monthly traffic totalling 1.75 billion.

The International Content Marketing Awards are recognised worldwide by those in the digital industry. The Best Use of SEO category was full of top level entries from leading agencies and brands including Mediacom, Blueglass and Branded3.

In their summary the award judges commended the project saying that, “It took what is traditionally dry subject matter and brought it to life with powerful results on a relatively small budget.”

David Wilson, director of To The End commented, “As with any campaign, the most important outcome was a great result for our client. Nevertheless, this recognition from leading names in the content marketing industry is very rewarding, and we’re particularly proud to have won another award, beating strong campaigns from some very big agencies.”

The Driverless Car Insurance campaign has already been shortlisted for several other awards and recently won Best Financial Services Content Marketing Strategy at The Drum Content Awards.

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