Tucked away in a small valley on the River Ave, lies a vineyard called ‘Little Ave’. Though still in its infancy, the client wanted a label design for their first batch of orange wine.
The client had already chosen the name and like the wine itself, there were many ‘hidden notes’ involved in the naming of the brand. One of them being the geography of the vineyard itself which lies within a wapentake, a historic administrative division of the English, another being the origin of the word ‘wapentake’, meaning ‘the taking of weapons’ from its Scandinavian roots.
Which leads us to the chosen design….