Data » Why Henry Ford Would Have Loved Email Marketing
Not yet using Email marketing for business?
“Someone who stops advertising to save money is like a man who stops a clock to save time”.
Wise words uttered by Henry Ford, the Ford Motor Company founder, business magnate and father of modern assembly line manufacturing, more than a century ago.
We’ve come along way since the first Model T rolled from Ford’s famed assembly lines, but the great man’s words are as pertinent today as they were back in the day.
The advertising medium may have changed, but the message has not.
OK, we’re not now advertising in hot metal press newspapers that relied on people going out to pick one up, buy it, and then turn the page to find your advert.
Now our advertising spend is more geared towards email marketing. Messages are targeted and sent directly to a potential customer’s inbox. It’s tried and tested marketing, the way forward, and applied efficiently it gets remarkable results.
Still not convinced?
Take all the above into account and any savvy businessperson will realise that efficient email marketing is your company’s best friend.
To use another incredibly apposite Ford quote: “My best friend is the one who brings out the best in me”.
To The End performance marketing is dedicated to delivering results through its effective digital marketing. If you need to get your message into your target’s inbox, why not give us a call.