Our driverless car insurance project, delivered in collaboration with our good friends at Further for specialist insurance broker Adrian Flux has received its fifth and sixth nominations for prestigious awards this year, a recognition of the great results this campaign delivered for the client.
We were thrilled to hear that the project is a finalist at two awards ceremonies to be held in London next month. At the Drum Content Awards, the campaign is shortlisted for ‘Best Financial Services Campaign’. We’ll barely have time to dry clean our jackets and gowns before the CMA International Content Marketing Awards, where its recognised in the ‘Best Use of Search in a Content Campaign’ category.
The Launch of the world’s first driverless car policy was backed up and supplemented with a blog focused on driverless cars. The strategy resulted in hundreds of pieces of coverage across the globe, delivered improved search positions and traffic, and thus demonstrated that real value can be delivered through content marketing projects.
The campaign has already been a finalist at a plethora of events this year, now including:
- The Drum Search Awards
- The European Search Awards
- The Content Marketing Awards
- CIPR PRide Awards
- Drum Content Awards
- CMA International Content Awards
The industry recognition is tremendous, and something that we’re immensely proud of, but the most rewarding thing for us is being able to measure some great results for our client.