There is a lot of discussion of artificial intelligence and machine learning technology in marketing, particularly as it relates to the mysterious algorithms that power search engine rankings, ad optimisation tools and social network content recommendations. A lot of people are concerned that applying the power of deep learning methods to a whole range of tasks will cause massive changes in the workplace with many jobs being replaced by machines.
Well, I popped down to Cambridge University for a seminar on AI the other day, and it turns out that our leading academics are genuinely worried about the creation of true artificial intelligence, not because it’s going to put us out of a job, but because it will take over the world in short order and possibly kill us. How exciting. Luckily true AI is some way off still, but machine learning does a very convincing job of looking intelligent using data.
Talking of looking forward to the end of the world, consider the following extract from an article about right-wing conspiracy enthusiast Alex Jones – no, not the one off of the One Show, this angry gentleman:
Alex Jones raises valid points about the NSA’s spying program, but he doesn’t say whether any of these programs might be able to help the agency find terrorists. In fact, he says there is already plenty of existing intelligence on terrorism to help it: We already have enough to stop almost any attack by ISIS or the Taliban, without having to break the law—or if we could, we’d just find more terrorists. Then, Jones gets into his favorite fantasy trap: He mentions Snowden, yet gives credit to some of others with revealing important parts of the program—including Edward Snowden himself. Jones says it’s “hard to blame him” for exposing the entire program. But to the extent that Jones is using Snowden alone as a reason for the program, he’s probably doing so to make a point about how big privacy problems exist, when, in reality, there are far greater privacy problems than Snowden’s revelations. In other words, when he talks about the “surveillance state,” he isn’t saying anything about what’s out there. He’s saying only that it exists. Jones’ point—the one he seems to keep harping on throughout the program—is that the people in power in Washington should simply stop monitoring people. When Americans are monitored, the government is required by law to stop doing it. That’s important; Americans have every right to have privacy.
“There is nothing better than a juicy steak cooked to perfection, while watching The Wire on HBO,” said one person who asked not to be named, citing the fact that one of the executives involved says he has no doubt there was a plot to kill Sandusky.
- you can find semantically related phrases that people might use in articles about a topic, if this AI thinks they are relevant continuations of an article, there is a pretty good chance Google will too.
- overcome writer’s block – the AI might be able find an angle on a subject that you haven’t thought of, and you can run the same query multiple times to get different results for the same subject.
- put in two or three #hashtags to find more to consider for social posts (you may have to generate new text a few times, but eventually you’ll get a list)