To The End has been shortlisted for a UK Content Award with a nomination in the Finance Content Campaign of the Year category for our work with Adrian Flux.
The recognition is for the Forever Cars project, a blog which features long form content focusing on Flux customers who have owned the same vehicle for decades. The combination of classic vehicles, interesting owners who love their cars and their shared lifetime of memories makes this series nostalgia-fueled catnip for petrol-heads, and has attracted huge engagement and sharing statistics on social channels.
Over 250,000 visits have been made to the blog so far, with people spending an average of 3½ minutes reading the articles. The project has also been consistently successful at generating national press coverage as new stories appear, with features appearing in the Sun, Daily Express and Daily Mail among others.
The success of the project has prompted the launch of Forever Bikes for Flux’s Bikesure brand, and the content will also appear in a physical book to be offered to classic car fans at events this summer, including the Silverstone Classic show.
The UK Content Awards ceremony will take place at London’s Montcalm Hotel on 21 June.
