We’re extremely pleased to announce that we have again been shortlisted for the UK Biddable Media Awards in 2019 for the paid promotion of some of our video content campaigns for specialist insurance company Adrian Flux.
The two campaigns are shortlisted in the Finance Campaign of the Year and Best Use of Video categories and demonstrate how great content can help brands attract incredible levels of engagement from their target audience with a surprisingly low outlay.
An Adrian Flux campaign which put BTCC champions Jason Plato and Ash Sutton against one another in a series of tests of their driving skills, has been shortlisted for Finance Campaign of the Year. This video achieved a remarkable cost per view of £0.00, showing that reaching highly relevant audiences can get a much cheaper cost per view than traditional brand campaigns, without any spend wasted on viewers who are less likely to be interested. You can get a taste of the good natured banter between the Touring Car wizards below.
Meanwhile, the longstanding Influx online magazine project has been shortlisted in the Best Use of Video category. We used YouTube TrueView, Facebook video and other social channels to get over a million views for this look at the machines that were built for conflict and continue to survive and play a huge part in their owners’ lives. This emotional and evocative campaign has achieved an overwhelmingly positive response from viewers.
Whether these campaigns win their categories or not on the night of March 7th, everyone in the Maze Media group is very proud to have worked on them, and we hope you like them too.