How we solved it
Part of our discussion included creating Adrian Flux’s first-ever podcast. We thought that if we could work with celebrities who have an interest in cars, this would tick both of the boxes above – and highlight the fact that insurance doesn’t have to be boring!
Sod’s law, we started planning the podcast in March 2020, just as lockdown began in the UK. Despite concerns that we wouldn’t be able to go ahead with the plan, The Content Works, the podcasting agency we were teaming up with for the project, said they would be able to record the podcast remotely. With more people spending their days at home with time to spare, we knew we had to move quickly.
As time was of the essence, we started planning the project in more detail. We chose two knowledgeable hosts: professional racing driver Jason Plato and car enthusiast Dave Vitty. We also decided the first season would be eight episodes and secured the following guests: Steve Jones, Kelvin Fletcher, Suzi Perry, Maxi Jazz, Ricky Wilson, James Martin, Amy Macdonald and Chris Hoy.