How we tackled it
We launched the Learner Driver Hub in July 2017, complete with a wide range of resources. This included videos on the driving manoeuvres, which we created in collaboration with Caroline’s Driving School, as well as guides, blog content and car insurance information. We covered a diverse range of topics, including information for learners taking their driving test and tips to help save them money insuring their first car.
As part of the initial launch, we also partnered with the Universities and Colleges Admissions Service, otherwise known as UCAS, to build awareness around the hub. Considering UCAS works closely with teens aged 16-18, this was a key partnership that would help improve brand affinity between Adrian Flux and learner drivers.