Millennials and Generation Z, being as digitally savvy as they are, are renowned for consuming tonnes of social content.
Brands constantly want to look ‘cool’ by marketing through top influencers with thousands of followers, however, it’s becoming increasingly difficult to cut through the social media noise, create business results and yield a measurable ROI.
The formula of ‘influencer with ‘x’ amount of followers + any product = great business results’ just doesn’t cut it. Influencer marketing is not a one-size-fits-all approach so brands need to get the formula right.
Speaking recently at the Cambridge Marketing Meetup, Harry Seaton from our sister agency Fluential, tells us exactly how to demystify influencer marketing and spills the tea on how to market to this generation who don’t care. So, go have a listen by clicking on the podcast episode below.