For the second year in a row, To The End are proud to be shortlisted at the UK Content Awards. This year, two of our content projects have been honoured with a place on the shortlist, with the Forever Bikes project for Bikesure motorcycle insurance being nominated in the Best Finance category, and a social campaign for Gould Barbers selected in the Low Budget Content Campaign of the Year category.
Forever Bikes is a content hub where Bikesure customers who have owned their Motorbike, or Scooter for over 20 years are interviewed about their passion and beloved vehicles. It was first launched in 2017, as a companion piece to the Adrian Flux Forever Cars project, but 2018 was its opportunity to really push the Bikesure brand and tie in with significant sponsorship of the British Speedway Grand Prix and the large Motorcycle Live show, where a printed book was handed out to complement and supplement the online content hub.
Gould Barbers embarked on ambitious programme of store openings in 2018 culminating in ten new barbershops opening within Tesco superstore locations in just ten weeks towards the end of the year. In order to raise awareness of their locations we helped them create a seasonal video campaign distributed on social media, targeted very specifically at likely customers near their store locations. We also helped raise awareness of the business with a PR campaign, which led to the video also being featured on the Daily Mail website.
We’re very proud to once again be in the running for such respected and prestigious awards, recognising the high quality of the work that the TTE team create and deliver. The UK Content Awards ceremony will take place at London’s Montcalm Hotel in June.