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Maze are delighted to announce that it’s been recognised for another of its Clever Creative Campaigns.

A six-month project with seed technology specialists Germains has been shortlisted for B2B Content Campaign of the Year at the 2021 UK Content Awards.

The collaboration focused on the 150-year-old company’s latest seed, Xbeet enrich 200, and gained an impressive set of results – including an 80% uptake in the new offering from customers.

“It’s fantastic news,” said partner David Wilson.

“The most important thing is delivering results for our clients but it’s always excellent for our work to be recognised alongside some of the biggest agencies and brands in the country.”

Xbeet enrich 200 was one of three pieces of work that saw us earn a trio of prized shortlistings at the 2021 European Content Awards

We will find out if our latest shortlisting turns into further success at an awards ceremony on Thursday July 15.